I use the skills I developed as a senior journalist on the BBC’s Six and Ten O’Clock News to help organisations to deal with the media throughout major incidents and reputational crises.

Clients trust me to help them learn, because of my experience on the very best news programmes in the business.

They like the way I devise scenario-based training to test communications teams as well as the senior leadership. As the story develops, the media challenges become more intense and the performance levels more important.

These skills are not only useful for media interviews:  clear messages help to deliver effective communication to colleagues and potential clients.